Retail mobile development is expanding at an unexpected pace with retailers embracing newer digital technologies to cater to customers’ demand and at the same time stay competitive. Mobile apps help businesses to become the champion of the race and attain perfection in customer services as people are becoming more relied on mobile devices. Being in the forefront, Android and iOS applications for every smartphone are creating an impeccable impact on the daily lives of people. Apart from entertainment, mobile users are seriously resorting to apps to buy and avail anything online, ranging from groceries to services like ticket booking, cab rides. While grocery app development is already making the rounds among most retailers, there are many more development predictions left to unbox in the upcoming days. Here are some of the key predictions about grocery app development that will be soon flourishing.
#1 Shopping will become more convenient
While a prime reason to bring grocery apps in the forefront is providing convenience to households to buy daily groceries with few taps on their mobile screens. However, as people are getting used to them, their expectations are increasing too and so does the need for enhancements in the apps. For this, retailer’s will focus on providing more comfortable and swift mobile shopping experiences with the better interface or design elements. Needless to say, apps will become more responsive to customers in the coming years.
#2 Chatbots will gain momentum
It is much predicted that Bots will be transforming the way people shop groceries through their apps. The advent of Chatbots will give a blend of personalised shopping and recommendations. It will make shopping on mobiles highly interactive and add convenience for the buyers thorough personalised suggestions for products, based on their earlier purchases history, age, preferences, gender or locations.
#3 Target marketing is the need of the hour
Long gone are the days when retailers or businesses used to circulate a mass promotion message or advertisements. With inescapable competition, grocery businesses need to focus on targeting customers specifically based on their buying habits and preferences. To make this possible, new technologies will surface in the apps market with individual targeting approach and retailers will probably be using different in-store and out-store marketing strategies to fetch more customers. More expectedly, Artificial intelligence will trend then, overruling the beacons technology.
#4 Conversions will surge due to digital wallets and mobile payments
While digital wallet market is growing, people are increasingly shifting from hard cash to virtual money solely because that’s a comfort to their pockets. Few forward-thinking businesses in retail are already providing virtual payments options to end the hassles of having cash money every time someone order something. No sooner, by next year, almost all grocery apps will move to convenient. swift and secure payment systems like digital wallets, mobile payments, in-app payments or even payments via a connected wearable device. Mobile wallets or digital payments will be going to replace COD option sooner to assure maximum conversions as many users could not actually go ahead to check out when they see limited payments options.
Coming years will surely be a milestone in the grocery app market with exciting improvements and more small and medium-sized retailers joining the race. Thus, the major concern for any grocery appreneur now is to keep eyes on the upcoming trends to make sure that their app does not fall back on the market.