One of the reasons why it is so easy for many people to start a home based marketing consultant business is because getting clients is relatively easy. Especially when compared to most other home businesses.
And the reason why it is so easy to get clients — whether you do telemarketing or direct mail — is because (at least when you target small business owners) it’s usually pretty simple to get the decision maker — the owner — on the phone and to meet with them.
Again, this applies mostly to smaller businesses, and not the corporate giants (more on this below).
Because you see, the smaller a business is, say in sales from half a million to maybe five million, you’re going to be able to get through directly to the owner, and you’re going to be able to talk to the owner either through a direct mail piece or through the phone.
Either way, if they want your help and are struggling with their marketing, you’re going to be able to contact them.
On the other hand, if you start to choose to work with larger corporate clients, then you’re going to have to get in probably at the marketing level, establishing credibility perhaps with the person
in charge of marketing already, and then have them introduce you to the corporate decision maker or a division head.
I’ve worked with a $370 million public company. I never met the CEO, and worked only with a division head. So, you’re not going to have a very easy time contacting directly the actual owner or CEO. It’s going to have to be more through a network approach.
But really, I don’t even recommend people waste time on the big boys. Stick with the small business owners. The ones who don’t have a VP of marketing or a marketing director already. The smaller businesses are the easiest to get as clients, the easiest to grow and the easiest to make a long term income from.