For a beginner, and by beginner I mean someone who has just started to try to earn money online, Google AdSense may well be the easiest way to monetize a website. You don’t need a fancy list, copywriting skills or HTML coding ability, in fact you don’t need many technical skills at all.
So, what is Google AdSense? It’s a system of contextual advertising that in order to use effectively you’ll need to be able to create, maintain and update websites. But, they’re not the only skills you’ll need to be successful.
The other necessities are:
- Being able to write compelling and useful content. Creating thin, poorly written sites merely for the purpose of making money from AdSense isn’t enough to really succeed. You must have a great site.
- Promoting your website. A site that nobody visits will be useless at making any kind of money. SEO is the most common form of site promotion for this.
- Enough commitment to rinse and repeat numerous times. You could say this about anything I suppose, but it’s especially true that sometimes you may exhaust the reasonable amount of information you can publish about a subject and need to impetus and get-up-and-go to be able to create more sites.
Many people overlook AdSense as the individual clicks aren’t necessarily worth a lot of money. And that’s not even correct. Depending on what the advertisement is selling you can get $2, $5 or even more per click. You can see that just a few clicks can start building up.
A few of the benefits of using this system of monetization…
- No selling. By placing the adverts on your site you’re merely giving the reader additional avenues to solve their problem. You won’t have to convince them to click, in fact doing so is against the rules.
- Your reader doesn’t have to buy anything so is more likely to click than someone is to spend money. A warning though, too many non people clicking and then not taking any action on the other end is not a good thing for anyone. This may cause advertisers to stop using Google or ‘smart price’ your site so that the clicks pay out less.
- The confidence of working with Google, who virtually own the internet.
- Easy to implement, copy and paste a few lines of code into your site and bang! Instant contextual advertising.
- Regular payouts. As long as you earn over the lower limit you’ll get paid monthly, and the limit is tiny, $100 or £60 in the UK.
- Simple to track. Real time results via the AdSense website.
What AdSense is all about and how it works is simple. People pay Google, through their AdWords program to advertise on search results and content through publishers like you. The advertisers pay per click hoping to get visitors to their sites to
- Purchase their product
- Sign up to their service and sometimes
- Opt in to a mailing list for some or other incentive (something which many internet marketers do to build lists for email marketing)
You then apply to Google to become a publisher and they supply you with a code to place on your site which will display the ads. You can change the way the ads look to a certain degree, such as text color, ad size etc. For every click on your site you are paid an amount dependent on how much the advertiser has paid Google for the ad. Things like mortgages and lawyers pay higher than cuddly toys and dog food. Google takes 32% of the revenue for themselves for the arbitrage and you get the remaining 68%.
So you might think that it’s easy to make loads of money. Well, get a system in place and it is. It is also a lot of work.
First of all, Google won’t give AdSense accounts to just anyone. You’ll have to prove that you’ve got a website on which they are prepared to place their adverts.
Secondly they are very, and justifiably, strict with their terms of service. People frequently report that they have their accounts banned for some infraction, or for nothing at all (which I don’t personally believe). For example, clicking on your own ads is not only a waste of time, but will cause Google to close your account. Not only that, but it’s a bad thing to do as you are costing those advertisers money.
Thirdly, and this is one of the big things in internet marketing, you need plenty of traffic and from that traffic, clicks. Successful sites can report anything from 2% to 15% and higher as a CTR (click through rate) which is the percentage of people visiting a site who click on your ads. You can see from that figure that having 15 people clicking is far preferable to 2 people for every 100 who visit your site. This figure depends a lot on niche, ad placement, ad relevance and many other factors and will plainly be one of the things that you work on to produce high AdSense earnings.
Once you’ve got the trick of building sites that have a purpose, great information and have been promoted well enough to receive lots of traffic, you’ll be able to earn a great deal on AdSense. Google themselves want you to be successful as it makes them more money and frequently feature websites on their AdSense blog that make hundreds of dollars a day.
For sheer simplicity of execution, making money from AdSense really is the easiest way I’ve found that’s sustainable, stable and repeatable.